Waco Visitor Serving Organization Pricing Study
Conservative Price increase: October 2019
Adults: $8.75
Seniors: $7.75
Children: $6.75
School rates stay the same
Estimated revenue increase per fiscal year (anticipating static growth of 2017/18 FY): $48,776
Provide guests with option to donate change provides possible additional revenue of: $25,000
Membership Visit Equivalent for Family of Four: 3.06
Liberal Price Increase
Adults: $10
Seniors: $9
Children: $8
School rates stay the same
Membership Visit Equivalent for Family of Four: 2.6
Estimated revenue increase per fiscal year (anticipating static growth of 2017/18 FY): $130,000
*Based on this collected data, the museum decided to increase pricing to $9 for adults, $8 for seniors, and $7 for children in September of 2019.